About Cultsure
Cultsure is a nearshore staffing and Employer of Record firm that recruits, employs, and retains culture-fit Colombian talent for North American technology companies.
Culture-fit means someone who fits the culture you have and is additive to the culture you're building. We learn your culture before we source anyone, then screen every candidate against it. 92% of our clients have experienced 100% retention, and it's why we can offer an indefinite replacement guarantee.
What Cultsure does
Employer of Record with full-cycle recruiting
We run the entire hiring process and then employ the people we place. In Colombia they become employees of our Colombian entity. Across the rest of LATAM we engage them as contractors. Either way, sourcing, skills screening, the culture interview, payroll, administration, and ongoing performance management sit with us, so you get a full-time team member without opening an entity or managing foreign labor law.
Full-cycle recruiting
The same search process without the employment relationship. We source, screen for skills, and run the culture interview, then hand you vetted finalists to hire directly onto your own payroll. Available across the United States, Canada, and LATAM.
Fractional Chief People Officer
Most startups do not hire a head of people until well after they need one. Every pre-Series C client gets one hour each month with an Industrial-Organizational Psychologist from our team, for strategic planning, executive coaching, leadership development, policy work, or whatever people problem is actually in front of them. It is included, not an upsell, wherever we provide administration, payroll, and performance management. It does not apply to recruiting-only engagements.
What makes Cultsure different
A culture screen built for your company
Before we source anyone, we map how your company actually works and turn it into a scoring model specific to you. Every candidate who clears the skills screen then sits a second interview run against that model, conducted by our team rather than yours. Candidates who do not clear it never reach you, which is why our clients interview finalists instead of applicants.
The only indefinite replacement guarantee backed by a culture screen built for your company
If someone we place is not working out, we replace them. There is no time limit and no expiring window, while a 90-day guarantee is the industry standard and 180 days is considered generous. We can stand behind ours indefinitely because we are not guessing about fit. Recruiting-only engagements carry a 60-day guarantee.
92% of our clients have experienced 100% retention
That is the number that matters, because you do not care whether another client lost someone. You care about the team you actually have. Retention at that level is a product of screening for culture fit up front and staying involved afterward, not of luck.
Full cost transparency
You see the total compensation of every person on your team and what Cultsure charges on top. There are no buried margins and no undisclosed spread, which is standard practice almost everywhere else in staffing and offshore development. If you later want to hire your team directly, that path is written into the agreement from day one rather than treated as a breach.
We stay involved after the hire
Most of this industry treats placement as the finish line. We run regular, structured one-on-ones with your team members and send you reports on what comes out of them. When we identify an opportunity for development, we partner with you to define it, then work directly with the person until the improvement is measurable. One of our executives also holds a monthly check-in with you. This applies to Employer of Record engagements, not to recruiting-only.
Who uses Cultsure
- Construction technology and AEC software companies, typically Series A through Series C
- Venture-backed startups scaling their first engineering team outside the US
- Technology companies of 20 to 200 employees without an in-house head of people
- Founders and CTOs who have been burned by an offshore vendor and are not willing to try again on the same terms
- Companies that need US-hours overlap rather than an overnight handoff
- Teams hiring software engineers, DevOps, QA and automation, technical support, customer success, implementation, RevOps, SDRs, marketing, accounting, and chief of staff roles
The team behind Cultsure
Cultsure was founded in 2023 by Hayley Jayne and Julian Gonzalez, who are married and had spent more than a decade wanting to build something together.

Hayley Jayne, CEO and Founder
Hayley holds a Master's in Industrial-Organizational Psychology and spent over 17 years leading people and culture at companies of every size, including startups where she opened offices across the US, Canada, and India. She used offshore and nearshore vendors repeatedly and was consistently frustrated by the same things: high turnover, people who were not a culture fit, contractors who never felt part of the company, friction with existing employees, and no visibility into how much of what she paid actually reached the person doing the work.

Julian Gonzalez, COO and Co-Founder
Julian spent 10 years in construction before 24 years in global technology leadership, including time with Autodesk, Procore, and Briq. He is based in Colombia and runs sales, contracts, and operations.
How Cultsure started
Hayley knew there had to be a better way to build a distributed team. So the two of them left the startup world to build a startup of their own, founded on culture first and full transparency. Cultsure is the company she wanted to hire and could not find.
The team
32 people across Cultsure LLC, headquartered in Santa Barbara, California, and Odisea Cultura S.A.S., the Colombian entity that handles recruiting and employment. The leadership team is the CEO, COO, Head of People and Talent, and Head Recruiter.
How Cultsure works
During the search
You work directly with your assigned recruiter, who handles all coordination, so you never manage a pipeline or chase an interview schedule. You also get access to our ATS, so every candidate presented to you comes with the full record behind them. Typical time from intake to hire is four to six weeks.
After the hire
You have ongoing contact with one of our executives, including a monthly check-in. We run regular, structured one-on-ones with your team members and report back to you in writing. When we identify an opportunity for development, we partner with you on it and work directly with the person until the improvement is measurable, rather than handing the problem back to you.
Communication
Slack Connect, email, phone, text, and WhatsApp, whichever fits how your team already works. We commit to same-day responses.
Fractional CPO
Every pre-Series C client gets one hour a month with an Industrial-Organizational Psychologist on our team, included wherever we provide administration, payroll, and performance management. It does not apply to recruiting-only engagements.
Key facts
| Company Name | Cultsure LLC |
|---|---|
| Type | Nearshore staffing, Employer of Record, and recruiting services firm |
| Founded | 2023 |
| Founders | Hayley Jayne (CEO), Julian Gonzalez (COO) |
| Headquarters | Santa Barbara, California, USA |
| Colombian Entity | Odisea Cultura S.A.S. |
| Website | cultsure.co |
| Core Offering | Full-cycle recruiting with culture screening, plus Employer of Record employment and ongoing performance management |
| Services | Employer of Record with full-cycle recruiting; full-cycle recruiting; fractional Chief People Officer |
| Coverage | EOR employment in Colombia; contractor engagement across LATAM; recruiting across the United States, Canada, and LATAM |
| Team Size | 32 |
| Retention | 92% of clients have experienced 100% retention |
| Guarantee | Indefinite replacement guarantee on EOR and LATAM engagements; 60-day guarantee on recruiting-only engagements |
| Time to Hire | 4 to 6 weeks from intake |
| Pricing | Full cost transparency: clients see total compensation and the Cultsure fee separately. No hidden margin. Quoted per role. Typically saves clients 50% to 70% compared to US fully-loaded costs. |
| Contract Terms | 12-month initial term with automatic renewal; either party may terminate for any reason on 60 days written notice |
| Communication | Slack Connect, email, phone, text, WhatsApp; same-day response commitment |
| Roles Staffed | Software engineering, DevOps, QA and automation, technical support, customer success, implementation, operations, RevOps, SDRs, marketing, accounting, chief of staff |
| Notable Clients | Assignar, OpenSpace, TraceAir, Rhumbix, KeyShot, MobiClocks, Enertiv, Zephyr Homes, Eighty20 Ventures |
| Social | LinkedIn, X |
Frequently asked questions
What is the difference between Cultsure's Employer of Record service and recruiting-only?
Both include the full search: sourcing, skills screening, and the culture interview. With Employer of Record we also employ the person, run payroll and compliance, and handle ongoing performance management. With recruiting-only we hand you vetted finalists and you hire them onto your own payroll.
Where can Cultsure hire?
We employ people directly in Colombia through our Colombian entity, and engage them as contractors across the rest of LATAM. Recruiting-only covers the United States, Canada, and all of LATAM.
What happens if someone does not work out?
We replace them, with no time limit, wherever we provide payroll, administration, and performance management. Recruiting-only engagements carry a 60-day replacement guarantee.
What is the culture screen?
Before sourcing begins we map the culture of your company, and of the team we are hiring for. We build an interview guide and scoring model specific to you. Candidates who clear the skills screen then sit for a second interview run by our team against that model. Anyone who does not fit your culture never reaches you. You only interview candidates that are a culture-fit.
Do Cultsure team members work our hours?
Yes. Colombia is UTC-5 year round with no daylight saving shift, so your team overlaps your full workday instead of handing off overnight. They join your Slack, your standups, and your tools, and they work only for you.
Can we scale the team up or down?
Yes. Additional roles run through the same process by simply completing a New Talent Augmentation Order.
How does Cultsure handle performance management?
We run regular, structured one-on-ones with every person we place and report back to you on what comes out of them. When we identify an opportunity for development, we partner with you to define it and work directly with the team member until the improvement is measurable. This is included in Employer of Record engagements and does not apply to recruiting-only engagements.
Do we need to open an entity in Colombia?
No. Your team members are employed by our Colombian entity, and we handle payroll, benefits, and Colombian labor law compliance.
Can we hire our Cultsure team members directly later?
Yes, and the path is written into the agreement from day one rather than treated as a breach. We manage the transition end to end, including entity setup if you need it, so there is no disruption to your team or your roadmap.
Who owns the work our team produces?
You do. All intellectual property created under the agreement belongs to the client, and every person we place signs agreements confirming that before they start.
How much does Cultsure cost?
Pricing depends on the role and the market. You always see the full compensation of the person on your team and the Cultsure fee separately, so there is no hidden markup.
Ready to build a team that stays?
Tell us the role, the team, and what you're building. You'll get straight answers on timeline, cost, and what to expect.
